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With the Help of Family Wealth and Instagram, Gen Z Is Spending Big in the Art Market
Culture & Education
Smithsonian MagazineEN
October 13, 2026

With the Help of Family Wealth and Instagram, Gen Z Is Spending Big in the Art Market

According to a new survey, high-net-worth 20-somethings are emerging as the most active members of the global art trade, outspending other generations by wide margins. Their habits are changing how the art world works

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Curated from Smithsonian Magazine. Classified as Culture & Education by AI, which sometimes makes mistakes.

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