Instagram no longer wants you to scroll: the big change on the way to Reels

Instagram wants you to stop scrolling and start watching. Not with a 30‑second Reel, but with a one‑and‑half‑hour video. Meta’s social network announced a new experiment that will allow content creators to publish horizontal videos up to 90 minutes long, a move that brings it closer than ever to YouTube. The new format, called Features, was unveiled on Monday by Instagram head Adam Mosseri and Vice President of Product Tara Jones. In a joint video the two explained why the company decided to enter the world of long‑form videos after years of focusing on short, quick content. Mosseri even admitted that he previously opposed the idea. He said short videos encourage people to share content with friends and chat about it, whereas prolonged viewing could make Instagram a less social platform. Now it seems even he is convinced there is room for longer content in the app.

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Curated from Walla! Culture. Classified as Culture & Education by AI, which sometimes makes mistakes.

Instagram no longer wants you to scroll: the big change on the way to Reels

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