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Where’s the sign? IKEA turns its stores into a playground
Business & Technology
Maariv LifestyleHE
October 15, 2026

Where’s the sign? IKEA turns its stores into a playground

As part of the launch of the new gaming collection in partnership with Xbox, visitors will be able to search for signs in an augmented reality game that will take place in the chain’s stores. The top 50 participants will advance to the final alongside Idan Talem and other leading gamers.

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Curated from Maariv Lifestyle. Classified as Business & Technology by AI, which sometimes makes mistakes.

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