Business & Technology

The New Rules of Great Design

Featuring Carson Caprara, Chief Product Officer, Brooks Running; Brooke Ellis, Chief Design Officer, Block and Emily Galloway, Senior Director of Product Design, SpotifyModerated by Liz Stinson, Senior Editor, Fast Company What makes a product people actually want? In a world where AI can accelerate the design process and consumers have more choices than ever, the fundamentals of great design are being tested and rewritten. This dynamic panel brings together designers across physical and digital products to share how they uncover what consumers really need, turn those insights into products people love, and make the tough calls about what to build—and what not to. The conversation will explore how the principles of good design are evolving, where AI belongs in the creative process, and the essential design lessons every business leader should know.