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Business & Technology
Fast CompanyEN
September 15, 2026The Business of Design—and the Design of the Future
Featuring Bill Ackman, CEO, Pershing Square Capital ManagementModerated by Stephanie Mehta, CEO and Chief Content Officer, Mansueto Ventures Design is often treated as a finishing touch: Make it beautiful. Make it intuitive. Make it sell. But what if design is something much bigger—a way to imagine what doesn’t exist yet, connect ideas that don’t seem connected, and see possibilities before they become obvious? In this conversation, investor Bill Ackman explores how design has shaped the way he thinks about business, innovation, and the future—and what happens when you give bold ideas the time and freedom to evolve. As AI begins to transform the creative process itself, he’ll look beyond aesthetics to ask a bigger question: What is design for now—and how will it shape what comes next?
Curated from Fast Company. Classified as Business & Technology by AI, which sometimes makes mistakes.
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